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Contents Listing

Contributors.
Introduction.
PART 1: ORGANIZATIONAL TOOLS. 
1. Achieving Growth Through an Innovative Culture (E. Seamon).
2. Bridging Radical and Other Major Innovations Successfully to Market: Bridging the Transition from R&D to Operations (G. O'Connor, et al.).
3. Turning Technical Advantage into Product Advantage (S. Markham & A. Kingon). 
4. Enhancing Organizational Knowledge Creation for Breakthrough Innovation: Tools and Techniques (P. Koen, et al.).
5. Building Creative Virtual New Product Development Teams (R. Leenders, et al.).
6. Build Stronger Relationships to Improve Codevelopment Performance (M. Deck).
PART 2: TOOLS FOR IMPROVING THE FUZZY FRONT END.
7. The Voice of the Customer (G. Katz).
8. Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery (B. Perry, et al.). 
9. Shifting Your Customers into "Wish Mode": Tools for Generating New Product Ideas and Breakthroughs (J. Magidson).
10. The Birth of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval & K. Lauer).
PART 3: TOOLS FOR MANAGING THE NPD PROCESS.
11. Establishing Quantitative Economic Value for Product and  Service Features: A Method for Customer Case Studies (K. Otto, et al.).
12. Integrating a Requirements Process into New Product Development (C. Brodie). 
13. Toolkits for User Innovation (E. von Hippel).
14. IT-Enabling the Product Development Process (H. Dittmer & P. Gordon).
PART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND PIPELINE.
15. Product and Technology Mapping Tools for Planning and Portfolio Decision Making (R. Albright & B. Nelson).
16. Decision Support Tools for Effective Technology Commercialization (K. Schwartz, et al.).
17. Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P. O'Connor).
The PDMA Glossary for New Product Development.
About PDMA.
Index.