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The PDMA Handbook of New Product Development
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See more Amazon Details
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Publisher Blurb
"This handbook encapsulates the newest thinking on innovation, portfolio management, and optimal time-to-market. Nothing has been left out!"
–Laurie A. Tucker, Senior Vice President, Global Marketing, FedEx
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Contents
View a contents listing.
Short
Short Description.
Keyword Pages
new product development
portfolio management
product development
product launch
product portfolio
Keyword Bestsellers
new product development
portfolio management
product development
product portfolio
product launch
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The bestselling books on Amazon.
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