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Contents Listing

Introduction.
Acknowledgments.
PART ONE: BEFORE YOU GET STARTED.
1. New Products - What Separates the Winners from the Losers and What Drives Success (Robert G. Cooper).
2. A New Product's Development Strategy: Formulation and Implementation (George Castellion).
3. New Product Portfolio Planning and Management ( Marvin L. Patterson).
4. Implementing Product Development (Paul O'Connor).
5. Process Ownership (W. M. Watson).
6. The Fuzzy Front End for Incremental, Platform, and Breakthrough Products (Peter A. Koen).
7. Service Development ( Thomas D. Kuczmarski and Zachary T. Johnston).
PART TWO: ORGANIZING THE DEVELOPMENT.
8. Innovation in Large Companies: Approaches and Organizational Architecture ( Peter A. Koen).
9. Managing Product Development Project Teams ( Hans J. Thamhain).
10. Influence and Politics in Product Development (Stephen K. Markham and Patricia J. Holahan).
11. Distributed New Product Development (DNPD) (Stefan Heck and TJ Grewal).
12. Accelerated Product Development: Techniques and Traps (Preston G. Smith).
PART THREE: GETTING STARTED.
13. Market Analysis and Segmentation for New Products (Douglas G. Boike, Ben Bonifant, and Tony Siesfeld).
14.Obtaining Customer Needs For Product Development (Abbie Griffin).
15.Contextual Research for New Product Development (Chris V. Conley).
16. Interacting with Customers in the New Product Development Process (Ian Alam).
17. Getting Lightning to Strike: Ideation and Concept Generation (Christopher W. Miller).
18. Quantitative Market Research (Brian D. Ottum).
19. Extracting Value from Your Patent Portfolio (Laura A. Schoppe and Nancy Pekar).
20. Technology Management (Greg Evans and Patrice Gausselin).
PART FOUR: DOING THE DEVELOPMENT.
21. Gate Decisions: The Key to Managing Risk during New Product Development (Jeffrey B. Schmidt).
22. Winning Product Review Approval (Bob Lonadier).
23. Approaches to New Product Forecasting (Kenneth B. Kahn).
24. Enhancing New Product Development Success through Industrial Design Strategy (Robert W. Veryzer).
25. Building a Bridge to the End-User: How Industrial Designers Contribute to Product Development (Joseph Juratovac).
26. Human Factors Engineering Considerations in New Product Development (Mary Hoffman Pancake).
27. Design Becomes Reality—Rapid Prototyping (Raymond Sander).
28. Risk Tools for Technical Development: Hazard Analysis and FMEA (Steven R. Nelson and Fritz Eubanks).
PART FIVE: FINISHING THE JOB.
29. Using an Effective Metrics Program to Support Business Objectives (Amy Chan).
30. Managing New Product and Service Launch (Sue Nagle).
31. Managing the Supply Chain Implications of Launch (Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank).
32. Market Testing and Postlaunch Evaluation for Consumer Goods (David W. Olson).
33. Overview and Context for Life-Cycle Management (Bill Ausura, Bob Gill, Steven Haines).
34. Product Obsolescence and Discontinuation (Elizabeth Jackson).
 PART SIX: PDMA RESEARCH ON NPD.
35. Lessons Learned From Outstanding Corporate Innovators (Douglas Boike, Thomas Hustad, Stan Jankowski, Sally Evans Kay, John Moran, Albert Page, Norman Parker).
36. First Results from the 2003 Comparative Performance Assessment Study (CPAS) (Marjorie Adams-Bigelow).
Appendix: About the Product Development & Managment Association (PDMA).
The PDMA Glossary for New Product Development.
Author Index.
Subject Index.